The new enhancements differ from Yahoo's "Shortcuts" that sometimes appear at the top of search result pages. Shortcuts are served by Yahoo whenever the search engine is confident that the shortcut links are more relevant than the other web search results on the page. Often, shortcuts highlight content from Yahoo's own network of sites.
The new enhancements can be applied to any web site. Publishers can add additional information that will be displayed with the web search result. For example, retailers can include product information, restaurants can include links to menus and reviews, local merchants can display operating hours, address, and phone information, and so on—far more information than a title, URL, and description that make up current generation search results.
Here's the exciting thing. As Search Engine Land reports:Anyone can create an app for a web site. Yahoo is collecting the most useful apps into a gallery that you as a searcher can enable for your own Yahoo search results. For example, if you like the app that was created for LinkedIn, which shows a mini-profile of a person, you can include that app so that the mini-profiles display whenever you search on a person's name.
It's true. The SearchMonkey developer tool helps users find and construct data services that you can use to build apps. Once you've built your app, you can use it yourself and share it with others. Take a look at this :)
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