To Blog, or Not to Blog, that is the Question

I'm a proponent of looking at both sides of a coin. While I'm a huge supporter of social software and its potential impacts on the information society, I am also interested in listening to the arguments against blogging and its potential controversies.

A few months ago, GeekNurse was shut down due to management concerns. The symptoms? "Management-concern-itis." According to blogosphere rumours, hospital managers could not stand an employee's public persona and growing following. Of course, blogging is a powerful social tool where online communities can share ideas and exchange commentaries, but can an organization be really threatened by one person's "cult" following? Can blogging really be so detrimental to a work place environment, particularly one that deals with health?

Let's hope that the controversial shut down of Geek Nurse does not set a trend. When personal homepages became possible in the early 1990's, the same jittery fears brewed in cyberspace. Employees were fired, scandals broke, and homepages hacked. But eventually, things died down, and in fact, so did personal homepages to a certain extent.

What is my take, you ask? Blogging is here to stay. Although it's still too early to tell what blogging will look like a few years from now, we're on the cusp of change and innovation, so my take is to stay tuned and stay alert. Personal homepages from commercial services did not work as well as blogging because as a Web 1.0 technology, homepages did not allow room for social interaction, while blogging does. However, blogging has yet to evolve to the point where it can be considered true Web 2.0. It's still a work in progress, which truly makes this is an exciting time for all.