Thursday, May 07, 2009

Swine Flu and the World Wide Web Scour

As I was flipping through the pages of the morning paper, the Public Health Agency of Canada Intelligence Network certainly made my personal headlines. The power of the software is so that two powerful news aggregators - Al Bawaba and Factiva- are used by the Canadian system in order to retrieve relevant articles every 15 minutes, day and night.

The Public Health Agency of Canada group, whose Web-scouring programs also found the earliest portent of the arrival of SARS, though it took months for Chinese authorities to confirm the presence of that virus.

In fact, more than half of the 578 outbreaks identified by the World Health Organization between 1998 and 2001 were first picked up by the Canadian system. What this really reveals is that the Web is an ecological organism, a metaphor for reality, if you. It's amazingly disconcerting when we realize just how primitive our search mechanisms are like, when vital health information slips through our radars. Just how much difference do such surveillance systems really make in combatting emerging disease? Well, let's look at it this way -- the new swine flu strain was discovered - in the United States - a week after the La Gloria story surfaced, and it was another 10 days before a Canadian lab determined the same virus was making people ill in Mexico. In fact, the Global Public Health Intelligence Network (GPHIN) first detected reports of an unusual outbreak of respiratory disease in China's Guangdong province months, months before the SARS spread around the world. This is the power of the Web, this is the power of search when maximized to its potential.

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