The Web 3.0 Hoopla

Web 3.0-ites beware. As information professionals, it's our jobs (and hobbies to a certain extent) to pick out discrepancies and the latest trends on the web. A web 3.0 conference took place in New York City, May 19-20. The conference featured speakers such as Christine Connors, and a fairly large list of technology evangelists and business experts. The conference packages Web 3.0 as a a group of technologies that make the organization of information radically more fluid and allow for new types of analysis based on things like text semantics, machine learning, and what we call serendipity — the stumbling upon insights based on just having better organized and connected information. Its website presents the following:

In turbulent economic times, it is critically important to understand what opportunities exist to make our businesses run better. The emergence of a new era of technologies, collectively known as Web 3.0, provides this kind of strategically significant opportunity.

The core idea behind web 3.0 is to extract much more meaningful, actionable insight from information. At the conference, we will explore how companies are using these technologies today, and should be using them tomorrow, for significant bottom line impact in areas like marketing, corporate information management, customer service, and personal productivity.

I would be hesitant to accept this definition of Web 3.0, particularly when the words "in turbulent economic times." It's awfully reminiscent of how Web 2.0 had started: the burst of the dot-c0m economy in 2001, which lead to programmers convening at the first Web 2.0 conference. For better or worse, Web 2.0 was born; but it was never endorsed by academia. The creators of the internet never envisioned for Web 2.0 technologies; the World Wide Web Consortium (W3C) never had Web 2.0 standards. Rather, the Semantic Web has its roots from the very beginning.

Unfortunately, I fear the same is happening with Web 3.0. Much is being slapped by corporate and technology interests and labelled "Web 3.0." Because of the downturn in the economy, information professionals beware.