
(1) Filter on the Way out, Not the Way In - There's a lot of stuff on the Web which would never have made it in the physical realm (think New York Times). But that's okay. In the Web 2.0 universe, everything and everyone has a niche.
(2) Puch Each Leaf On as Many Branches As Possible - Think tagging. Unlike the HTML-world, it's an advantage to hang information from as many branches as possible in the Web 2.0 world. Think Craigslist.
(3) Everything is Metadata and Everything Has a Label - It's true. On Google, "To be or not to be" (in quotations, of course), is in fact a great piece of metadata. Type that and press enter, and you'll get Hamlet.
(4) Give Up Control - There's no point of trying to control it, just go with the flow. Information may not be easily findable, but at least it's easily searching. The finding part comes next.
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