I argue that we can go one step further because with the advent of Web 2.0, social search is actually the closest that we have to gathering input from all of the world’s users. How? Why? Let me explain with an analogy.
It’s not a matter of how, but a matter of when. Web 2.0 is very much like an apple. An apple can be food, a paperweight, a target, or a weapon if needed. It can be whatever you want it to be when you want it to be. The same goes for social searching. It is not search engines.
Del.icio.us is a social bookmarking web service. But it can be a powerful search tool if used properly; essentially, it taps into the social preferences of other users. Same goes for Youtube: it’s a video sharing website, but what’s to say that it can’t be used for searching videos for relevant topics, what’s to say that you can’t search related videos based on videos bookmarked by others? Social search is not based on program; it is mindset, a metaphorical sweet fruit, if you will.
In many ways, social searching is not unlike what librarians did (and still do) in the print-based world where an elegant craft of creativity and perserverence was required to find the right materials and putting them into the hands of the patron; the only difference is that the search has become digital.
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