The "New" Web

Prior to coming across Tim O’Reilly’s “What is Web 2.0," I was still lost in the maze that is now referred to the new web 2.0. Blogging, Wiki's, podcasts, etc. etc. were merely a rehash of previous technologies. (I realize I've been harping on this point for ages - so I apologize for the repeat). However, O'Reilly allays my suspicion with the opinion that Web 2.0 is not meant to be a radical transformation - it is not meant to systematically alter the internet as we know it. Rather, Web 2.0 is a progressive and more interactive approach to online information.

The concept of "Web 2.0" began with a conference brainstorming session between Tim O'Reilly and MediaLive International. O'Reilly, who actually majored in Classics but moved onto the computer manuals business, realized that companies that had survived the collapse all had some things in common. To O'Reilly, the dot-com collapse marked a turning point for the web.

But there's still a huge amount of disagreement about just what Web 2.0 means, with some people asserting that it as a marketer's buzzword, while others take it as the holy grail. (I was somewhere in the middle). O'Reilly's article is definitely worth a read for those uninformed about social software or skeptical about its applications. Here are some of his main points:


Web 1.0 ------verus ------- Web 2.0
DoubleClick ----------------> Google AdSense
Ofoto ----------------------> Flickr
Akamai ---------------------> BitTorrent
mp3.com -------------------> Napster
Britannica Online ------------> Wikipedia
personal websites ------------> blogging
evite ------------------------> upcoming.org
domain name speculation----> search engine optimization
page views ------------------> cost per click
publishing -------------------> participation
content management ---------> wikis
directories (taxonomy) -------> tagging ("folksonomy")
stickiness -------------------> syndication


Does this look eerily similar to the modern/postermodern dichotomy so hotly contested within academic circles? Sure does to me. But this is a good thing, and a worthwhile discourse in LIS. I see the future of library and information science, and it is headed in the direction of Web 2.0. I feel that we are on the cusp of something great, something that is only starting to unfold. However, there is no "true" concise definition for "Web 2.0" - nor should there be. It should continually contrast and challenge the way we perceive and use information as librarians and information professionals. The next stage in this evolution? Mashups. More on that to come....

Social Software 2.0

Prior to SLAIS, I never had an inkling of the importance of social software, let alone its application in LIS. Is it a radical new development? Depends on what perspective one takes. In my view, social software is nothing new: it has been in the market for a while. ICQ, Geocities, online forums & message groups, and mailing lists, just to name a few. The only difference is that it never quite got categorized under one rubric. Currently, they are repackaged as MSN, blogging, and wikis in a different form (but basically a similar function). Regardless of it being new or old, social software is a powerful tool in communication, particularly for the health sciences since up-to-second information is often crucial for health professional.

Robert S. Kennedy’s “Weblogs, Social Software, and New Interactivity on the Web” offers an intriguing discussion into the importance of Web 2.0 in the health sciences. As he contends, the online environment is undergoing an interesting evolution. Many health professionals are increasingly taking advantage of this new connectedness to experiment with expanding our intellectual and social networks.

Interestingly, he echoes something which many in the library and information circles have been arguing for years now. Blogs offer the possibility of transforming publishing and traditional media into more personal and interactive experiences in which the individual is not just a passive consumer but an active participant. In fact, blogs in medicine and the neurosciences are unique publishing tools that are beginning to have an impact, one in which it has become both personal and professional journals or commentaries that have morphed into a distinct style of communication. Amazing. And we are only on the cusp of these emerging technologies. Can you imagine how much more it will be 10 years from now? I sure can't.

G.S. To the Rescue

Quick! Put that muffin down! Here are the instructions. You have exactly 30 min's. You have no time to explain to the user your search strategy. You have no idea what sources your user already has in hand. And also, you are not to list the resources available. You are to search, search, and search. And come up with the most relevant articles as possible. (This isn't a reference interview). Now Go!

• I'm writing a paper for another project I've been working on, and I'm looking for a reference or two to bolster my claim that primary care physicians are insufficiently trained in assessment/referral practices for mental health and/or substance use disorders, and that they aren't adequately integrated with specialized care professionals for these problems. I've found a couple of papers but I thought I'd check with you anyway . . . I'd much appreciate any studies you could throw my way.

What did I do? Google Scholar. Fortunately (or, unfortunately, depending on what perspective you take), when it comes down to finding a quick and dirty way of coming up with scholarly sources, Google Scholar does the job, and does it effectively. For this search, I basically had to cut down the jargon and come up with the key terms.

Because this inquiry pertains to psychology, I have to use a multidisciplinary approach. Of course, if I had more time, I may be able to use CINAHL, PubMed, Medline, or PsychInfo and play around with controlled vocabulary MeSH terms. But we're on a strict time budget! Onwards!

The terms I used were: "primary care physicians" and "mental health" and "insufficient training" and "lack." Surprisingly, despite this unscientific approach, I still came up with some useful sources. Now, it all depends on context. If this were a reference desk search, it would probably be a terrible failure. However, in my case, it's for a researcher who desperately wants a few sources thrown her way. So, it works. Not the best way, but good enough for the moment.

I used G.S because I felt it covered a wider range of databases, compared to doing searches using just PubMed or Medline. Another reason why I used G.S. is that it's freely accessible online. Just like PubMed, I don't need UBC access. Moreover, I also liked G.S. because of its related articles feature; it allows me to continously spread my search to articles which are similar to the one at hand. Ah yes, the power (or horrors) of Google Scholar . . .

Mission and Mountains

The upcoming "Mission in the Mountains: Believe and Achieve" is the Western MLA Chapters 2006 Annual Meeting, which will be hosted by the Pacific Northwest Chapter of the MLA in Seattle. Whereas in the past, the annual meetings had only the PNCMLA, this year promises to be the most exciting event to date since all four Western chapters of the MLA will be meeting together, including Hawaii-Pacific Chapter (HPCMLA); the Medical Library Group of Southern California & Arizona (MLGSCA); and the Northern California & Nevada Medical Library Group (NCNMLG) at a meeting hosted by the Pacific Northwest Chapter (PNCMLA) of the Medical Library Association.

Events will include presentation from speakers, continuing education sessions, roundtable luncheons, and poster sessions. (It's not too late. There's still time for signing up!)

The Search Continues

I recently encountered one of the toughest questions to date. This one nearly blew my mind out when I first skimmed it over. Where to start? How to start? What is it? (And, what have I gotten myself into?)

We are attempting to build a scale out of our
Attitudes and Expectancy data. A starting reference point is Brown, Christiansen and Goldman 1987 – Journal of Studies on Alcohol Sept. 48(5), 483-491.

If these references fully explain the methodology for the development of the Alcohol Expectancy questionnaire, you can move on to…

Other attempts at building an expectancy profile exist around the Iceberg Profile – from the Profile of Mood States questionnaire.

You can also look at scale development in Item Response Theory information…http://en.wikipedia.org/wiki/Item_response_theory

We are looking for scales that have been developed in the exact same way as we hope to, and/or the Alcohol Expectancy Questionnaire was developed.

After a few gin & tonics, and some LIS training and search experience under my belt, I thought it would be interesting to take this on as an information professional at the ref desk. Here is what I did: (1) Find the article. Read it. Analyze it. I used PubMed, which has a "single citation match" feature which allows us to enter a the author's name, volume, issue, and page number to find the article, if a title is not provided. And wouldn't you know it, PubMed indeed came up with the title I needed, plus an abstract!

(2) I then moved onto the the UBC Library Subject Guides. The challenge is that the multi-disciplinary nature of the topic at hand. My first inclination is to start off in Psychology. Yet, other life sciences topics are equally pertinent (i.e. nursing and social work). Even within medicine, different disciplines are relevant.

(3) Thus, starting with PsychInfo, I eventually cover what I feel are the other main indexes & databases: CINAHL, Embase, Medline, and Web of Science. I also cover the free online databases: Google Scholar, SCIRUS, and Tripdatabase. Interestingly, Academic Search Premiere, a multidisciplinary database proved to be one of the most useful as numerous useful hits came up.

(4) With the search tools mapped out, the next step is to come up with some search terms. It took quite some experimentation, using many different combinations of terms. But in the end, I used (1) "alcohol expectancy questionnaire" and "scale development". (2) "Iceberg profile"; (3) "profile of mood states questionnaire" and "scale development"; (4) "Item response theory" and "scale development". Some interesting results did come up. Any ideas on how to improve upon this fairly rag-tag approach?