Forget Generation Y: 18- to 34-Year-Olds Are Now 'Generation C' noted that Gen C is a powerful new force in consumer culture, a term describing a generation of people who care deeply about creation, curation, connection, and community.
It's not a question of whether these individuals While some might view them as Millennials (born between 1980 and 2000), researchers define Generation C as a "psychographic" group, or a number of individuals who share a similar state of mind, whether that be certain personality traits, values, attitudes, interests, or lifestyles. Google assert that 80% of millennials are made up of Gen C, YouTube’s core audience. Some believe we should treat Generation C as an attitude and mindset.
Regardless, Google describes Generation C as "connected, computerized, and always clicking." A generation of change, these are lofty ideals. There are traits that characterize this generation:
- a love of content creation and 'mashing';
- the tendency to form active communities rather than remain passive;
- a gravitation toward social media sites where they can participate in discussions about different ideas and get involved in cultural conversations;
- a desire to be in control of their own lives, and a contentedness with complexity;
- a desire to work in more creative industries and be less restricted by rigid social structures.