Monday, March 10, 2014

Introducing "Generation C"

"Generation C" is not a new innovation - it has been around since 2004. In 2012, Zoe Fox's
Forget Generation Y: 18- to 34-Year-Olds Are Now 'Generation C' noted that Gen C is a powerful new force in consumer culture, a term describing a generation of people who care deeply about creation, curation, connection, and community.

It's not a question of whether these individuals While some might view them as Millennials (born between 1980 and 2000), researchers define Generation C as a "psychographic" group, or a number of individuals who share a similar state of mind, whether that be certain personality traits, values, attitudes, interests, or lifestyles.  Google assert that 80% of millennials are made up of Gen C, YouTube’s core audience.  Some believe we should treat Generation C as an attitude and mindset.

Regardless, Google describes Generation C as "connected, computerized, and always clicking." A generation of change, these are lofty ideals.   There are traits that characterize this generation:
  • a love of content creation and 'mashing';
  • the tendency to form active communities rather than remain passive;
  • a gravitation toward social media sites where they can participate in discussions about different ideas and get involved in cultural conversations;
  • a desire to be in control of their own lives, and a contentedness with complexity;
  • a desire to work in more creative industries and be less restricted by rigid social structures.

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