Brian Solis, Principal of FutureWorks, an innovative Public Relations and New Media agency in Silicon Valley, along with Jesse Thomas of JESS3, has created a new graphic that helps chart online conversations between the people that populate communities as well as the networks that connect the Social Web. The Conversation Prism is free to use and share. It's their contribution to a new era of media education and literacy.
The conversation map is a live representation of Social Media evolves as services and conversation channels emerge, fuse, and dissipate. As the authors argue philosophically, if a conversation takes place online and you’re not there to hear or see it, did it actually happen? Indeed. Conversations are taking place with or without you, and this map will help all to visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.
As a communications, service, and information professionals, we should find ourselves at the center of the prism - whether we are observing, listening or participating. Solis and Thomas' visual map is an excellent complement to The Essential Guide to Social Media and the Social Media Manifesto, which will help us all better understand how to listen and in turn, participate in the Web 2.0 world. A new, braver, world.