Friday, March 21, 2008

Free on CBC

The Canadian Broadcasting Corporation, long known for its traditional family-style programs (Road to Avonlea and Coronation Street) and NHL hockey, is actually making a splash in technology. A huge one at that. It's decided to apply the 1% principle and open up its content for anyone to freely download. That's right. Free.

In doing so, CBC becomes the major broadcaster in North America to release a high quality, DRM-free copy of a primetime show using BitTorrent technology. On top of that, CBC will also be distributing a version that can put in iPod's. The show, Canada’s Next Great Prime Minister, will completely free (and legal) for anyone to download, share & burn to the heart’s desire. For many, Bit Torrent has meant illegal, downright dirty business. In the future, however, it might actually be a better means to access for information and entertainment. CBC is attempting to prove that there are other means beyond the "box." It's trying to move past physical barriers and into the virtual. Shouldn't libraries be doing the same?

1 comment:

Dean Giustini said...

Hi Allan,
Good points on the CBC. I was a little concerned recently when they changed the programming for classical music on CBC 2 though. I wonder if this means the end of good public radio for classical music lovers. Guess we'll need to wait and see