(1) Institutionalization – Creating the right culture. Flexible hours and attractive salaries, without micromanagement while encouraging working in teams and individual praise and recognition for their accomplishment. The key to retaining these employees is the quality of relationships they have with their managers - Gen X and Y's see their work demand a better balance in their work and personal lives.
(2) Innovation – Doing things differently – Innovative services will mean taking-the-service to the clients. An example would be “Librarian With a Latte” program from the
(3) Imagination – Changing the rules. Collaboration with a wide range of information providers, where rethinking of the catalogue means it is no longer relevant in its current form – the catalogue should be a “one-stop shop” for searching resources, providing access beyond local collections, and to different types of resources in a seamless way
(4) Ideation – A Culture that encourages ideas – In creating the appropriate working environment, it is necessary to be also supported by professional associations.
(5) Inspiration – Doing things differently – As competition increases for the future workforce, ongoing professional development as opposed to formal training in a library school is necessary. Already free web-based instruction similar to the popular Five Weeks to a Social Library are already popping up.
So what does this all mean? It might sound like an eye-rolling cliche: information professionals of the future will have to be prepared for lifelong learning. This is a challenge for many professionals, who argue that their plates are already full to the brim. What to do? The authors leave us with a daunting reference from Charles Darwin:
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change