
But take a look at KPMG librarian Hope Bell's The Internet: A New Opportunity for Information Specialists written in 1997, and compare it to University of Saskatchewan librarian Darlene Fichter's Seven Strategies for Marketing in a Web 2.0 World written exactly ten years later. Although the Web has changed quite a bit, the importance of the librarian's role in teaching users how to use the technology has not. Let's take a look at just how things have not changed in 10 years.
(1) Learn about social media (2007) Vs. Get started - Get connected (1997)
(2) Create a Web 2.0 marketing plan (2007) Vs. Network with your organization (1997)
(3) Participate! Join the conversation (2007) Vs. Become an expert (1997)
(4) Be remarkable (2007) Vs. Position yourself as an expert (1997)
(5) Help your library content travel (2007) Vs. Educate and Train your users (1997)
(6) Monitor Engagement and Learn as you go (2007) Vs. Don't Stop (1997)
(7) Be part of the multimedia wave (2007) Vs. The Impact (1997)
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