Monday, November 06, 2006
Marketing Open Access
Today, UBC librarian Hilde Colenbrander gave a fascinating presentation on open access. She pointed out that the "impact factor" plays a large hand in the OA movement. The reason why is that scholars have an incentive to publish in established and prestigious journals. For young scholars who want tenureship, they must get published in such journals, not in open access publications, freely available to all.
Heleen Gierveld's recent article, Considering a Marketing and Communications Approach for an Institutional Repository proposes an "8P's" as a strategy for promoting institutional repositories. This article complements a previous entry that I had made, and supports the idea that creativity is essential for the OA movement.
One thing Colenbrander said which stood out in my mind: research and development. With a hectic work schedule, most academic librarians simply do not have time for study and reflection on gigantic issues such as open access. Without support from their institutions, librarians simply cannot devote the proper attention necessary. But librarians are supposed to be at the forefront of this moment; they need more support than they are currently given.