Saturday, September 11, 2010

The Web Is Dead. Long Live the Internet?

Since the time of Alvin Toffler, there have always been futurists who predict the paradigm shifts of technology and society. Recently, Chris Anderson (author of the Long Tail), challenged conventional wisdom of the web, arguing in the Wired article, The Web is Dead. Long Live the Internet, that the web will become obsolete as it is replaced by newer technologies, namely mobiles such as the iPhone App.

1. Web is a shared memory -- We shouldn't see it as a technology, but more of an experience. Arguing for the death of the web is akin to record is dead, long live the cassette. It's rather shortsighted to view one format as the be all of anything. - and I don't think the app is the answer. It's the music that we're after, not the format.

2. Data is the Web - Anderson seems to suggest that the mobile is the is the way to go. Unless phone and internet companies are willing to lower the costs and expand to unlimited bandwidth, most people are still going to have to rely on the web to surf and to download. The web is more than just an "application." It's the circulation system that allows for exchange of information to happen.

3. Ubiquity of the Web Experience - If Anderson is to suggest that the web is dead in the sense that users no longer need to sit at their desks in order to enjoy the web experience, then it's a foregone conclusion. We already are mobile with laptops and similar social devices. Web 3.0 promises to open up for a ubiquitous experience in which the web is that underlying layer of technology that ties physical real world objects together into an 'internet of things'. If anything the web will be more important than ever in this development. Certainly Anderson makes strong points about the new directions that web has taken us; but for us to claim its demise and irrelevance is bit of a stretch!

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