Librarian 2.0?

It seems to have died down: the Library 2.0 mantra.  For a while, controversy abound over the appropriate usage of Library 2.0, so much so that Wikipedia threatened to take it down altogether.  Many argue that such a term diminished the profession while others charge that Librarian 2.0 rejuvenates what is a lagging field in an increasingly interconnected digital world.  Australian librarians Helen Patridge, Julie Lee, and Carrie Munro have recently come out with an ethnographic analysis, "Becoming 'Librarian 2.0': The Skills, Knowledge, and Attributes Required by Library and Information Science Professions in a Web 2.0 World (and Beyond)."

The authors' methodology is simple: focus groups of about 81 librarians to discuss what they think defines "Librarian 2.0."  Although diverse, the answers are unnervingly clear and concise.


1.  Technology - There is a difference between IT skills an IT appreciation skills.   Librarian 2.0 should be a role model, not in being an "elitist" in terms of technology, but as a credible source for understanding and imparting knowledge of new technological developments.  They are plugged in, but can easily walk away from it, too.


2.  Learning and Education - Willing to grow with the job, librarian 2.0 in the web 2.0 world is interested in what is happening around them, and scan the horizon and are aware of the outside world.


3. Research and Evidence Based Practice - An essential element, research is a way for librarian 2.0 to be making best decisions, best practices, and establishing benchmarks.


4.  Communication - Good at negotiation and diplomacy, librarian 2.0 should be able to use whatever "language"is needed to persuade or influence the target audience to their point of view.


5.  Collaboration and Teamwork - Is about building relationships and partnerships while establishing networks with individuals and groups wherever it is needed.


6.  User Focus - Interested in creating communities, they are driven by a focus on people, not resources.


7.  Business Savvy - Entrepreneurial, they are know how to get things done -- they go out and seek business


8.  Personal Traits - Adaptable, flexible, persistent, and resilient

Super-Connectors?

As librarians and information professionals, we've been strangely attacked within the past decade about web 2.0's necessities to "connect" with users and to "outreach" to our constituencies about our usefulness.  As a result, we've been busily preparing for the onslaught by integrating our working minds into social networks such as Facebook and Twitter.   Has it worked?   For the most part, it's helped align ourselves to the (albeit digital) world.   But other than that, there's been a lot of chatter that such social media tools have been just librarians talking to other librarians.    If that has been the measuring stick, then I dare say we've been one of the most active and successful professions in doing so.  And we haven't lost our jobs doing it, too.

Superconnect is a fascinating new book about the strength of connections, but puts the onus back in the real physical world.  It offers a unique look at what librarians (among many others) should be doing: reconnecting with one another.  Moving past just the tight, narrow confines of the library shelves and stacks.  Surging beyond the walls of library-think, and into other networks and spheres. I read this book with great interest, not only as a reference book, but ultimately as a book about humanity which we can all learn from.   Here are some highlights:


1. Strength of Weak Links -  When it comes to communicating from one person to a target in a different world, weak links far outperform strong ones.  Studies have shown that people tend to overuse family and friends, but "underuse" people they don't know particularly well.  It is casual acquaintances that are nine times better than friends at providing the connections we need or giving us useful information.

2.  SuperConnectors - Unlike our prejudged vision of slick, savvy, prominent socialites, super connectors are actually humble folks who just happen to connect with people because they have placed themselves at the centre of a social system, integrating into a number of networks and nodes that might otherwise have been isolated from one another.  Most importantly, a superconnector is willing to "connect" others.

3.  Internet - It's important not because it is a new world, but rather it is an old world.  It's given us terrific intensification of the communication and network that have actually been built decades and even centuries before its very invention. Social networks have given us tools to lubricate relationships, helping us record, organize, and manage our online connections, acquaintances, and memberships.  How's that for improvement?

4.  The "Third Place" - To live an interesting life means also the need to cultivate rich, meaningful weak connections.  The third place is a term which describe locations where one habitually relaxes and spends time.  Regular visits to third places, and irregular visits to new ones, are crucial to renewing and forging these so-called weak links.  Even going to the local park, and being among lots of people can be considered a process of connecting.  How's that for living a rich life?

The Cyberport of the Future?

The Web 3.0 craze has already hit the shores of Hong Kong. Although Cyberport was meant to be Hong Kong’s version of Silicon Valley, it has a reputation for being a ghost town. The 95,000 square meters of office space on the west side of Hong Kong Island is a 15.8 billion Hong Kong dollar (US$2 billion) government-owned project criticized by some as being an unsustainable venture.

In a first of its kind Web 3.0 conference took place at Cyberport. As the organizers put it,

in the world of Web 3.0, the Internet should know I won’t be able to watch my favorite TV show. It should automatically record it and book a time slot for me to catch up on this show. This is an example of how the Internet and Web will become smarter. What is an example of Web 3.0 with today’s technology? Earlier this year, we transmitted live and in 3D the World Cup from South Africa to cinemas in Hong Kong with the help of the Internet.

In essence, Cyberport organised Web 3.0 Asia as part of its commitment to establishing itself as a leading information communications technology (ICT) hub of the Asia, region, pushing Hong Kong's creative digital enterprises and start-ups to prepare for the next version of the web.  What struck me was the depth of speakers for the programme, including: Simone Brunozzi, Technology Evangelist at Amazon Web Services; Jon Leland, President and Creative Director, ComBridges.com; and Kaiser Kuo, Director, International Communications of Chinese search enginge, Baidu.

With this conference, it's becoming clear that the next generation of the web will not be limited in geography, but will be a multiversity of ideas and concepts.

History of Social Media

If you want to work in libraries

I've always asked colleagues why they ended up where they ended up. Each time I get fascinating, but very different answers from the next one I hear. Here's an excellent explanation and reason to be a librarian.

Multi-Touch Technology

Named as Time Magazine's 2008 listing of the 100 Most Influential People in The World, Jeff Han is one of the main developers of "multi-touch sensing," which unlike older touch-screen interfaces, is able to recognize multiple points of contact. Although the use of touchscreen technology to control electronic devices pre-dates multitouch technology and the personal computer, IBM began experimenting with touch screens as early as the 1960s. Over the years, multi-touch technology has seamlessly seeped into popular culture, with Star Trek and Tron being the most prominent. (The Day the Earth Stood Still was the most recent movie which used Microsoft's Surface program). Currently, CNN has been the most innovative user of multi-touch with its "magic wall," which received most of its publicity because of its use by news network CNN during its coverage of the 2008 US Presidential election.

What does this mean for the future of information technology? Let's take a look at Han's use of the keyboard. With new technologies such as augmented reality and locative media, human cognition itself may revolutionized and re-engineered.

Zero History

While much has been attributed to Tim Berners-Lee as the father of the Internet, Vancouver-based fiction writer William Gibson is actually behind many of the ideas behind "cyberspace." Often called the "noir prophet" of the cyberpunk subgenre of science fiction. While the term "cyberspace" was first coined in his short story Burning Chrome, the concept was only later popularized in the 1984 novel, Neuromancer.

Gibson's works have influenced cyberpunk and postcyberpunk writers such as Cory Doctorow. Gibson is renowned for his visionary influence on and predictive attunement to technology, design, urban sociology and cyberculture. While Johnny Mnemonic is the only direct attribute to Gibson's works, many of the ideas he presents in his novels have shown up in movies and popular culture. Yet most ironically is that he had completed his first novel, Neuromancer in 1983 on a manual typewriter. In a recent interview with the Georgia Straight, two points jumped out a me which I think is important food for thought:

(1) Immersive Media - Nearly all of the characters in Zero History and in the previous books in the series are totally at home in this message-soaked environment—not just with all the branding and marketing but with the multiple streams of information from wireless devices and RFID tags and GPS systems.

(2) Twitter Streets vs. Facebook "Malls" - As Gibson asserts, social can be overly structured. However, as he sees it, there is a difference between Twitter and Facebook.

Facebook and MySpace seemed like malls to me, as opposed to the street—whereas Twitter actually seems like the street. There’s no architecture within the template other than a limit on the length of a given post. And anyone can turn up and address you directly. It’s exactly like walking down the street. You might meet someone who’s really charming and intelligent, or you might meet a total malevolent idiot.

Linked Data at IFLA 2010

IFLA 2010 has come and gone. Although I did not go, the presentations are now online, and some are outstanding. Richard Wallis, Technology Evangelist from Talis, had a very interesting take on the semantic web. It's quite the package, with 194 slides altogether. Wallis' presentation examines some of the innovative examples of open data that such companies as the BBC is already experimenting with. Wallis argues that if libraries are to participate in the Semantic Web, MARC records will need to be the first type of library data to be shared with the open web concept.

Using Social Media Sites For Self Promotion

The rise of social media sites, such as Facebook and Digg, has presented publishers with an opportunity for self promotion that has never been seen before. Due to the popularity of social media sites, publishers have a huge group of people to promote their sites to. Using social media sites to promote blogs and websites can be accomplished with no money and just a little time.

Using sites like digg.com, reddit.com, or stumbleupon.com to push traffic to a person’s blog or site can cause huge increases of traffic and readership. Simply posting a link to a website or blog post on one of these social news sites will cause a large spike in traffic to the link posted. The key to using social news sites correctly is to post quality content. Quality content will quickly become popular on these social news sites and will push nearly 100 times the amount of traffic to a person’s site than would be pushed by simply adding a random, low quality link.

Social networking sites, such as facebook.com and twitter.com, are another avenue that publishers should take advantage of. By creating a Facebook or Twitter page for their blog or site, publishers can use the social network’s services to update readers about any updates, start discussions, and increase overall reader activity. Using these social networking sites can also help increase traffic, as people often view things that their friends talk about and are members of.

With a little practice, publishers will find the tricks needed to successfully use all social media sites to their advantage. Becoming an active member on any of these sites for a short time will give publishers a feel for the site and a better understanding of what’s needed to successfully use the sites for self promotion.

About the author: James Mowery is a computer geek that writes about technology and related topics. To read more blog posts by him, go to LED TV.

I enjoy thoughts and ideas from innovative web experts. James Mowery is one of them. A technology and social media journalist currently residing in Windsor, VA, James has been awriter for Mashable, CMSWire, and Performancing. I'm fortunate to have him as a guest blogger. If you're interested, please drop me a line, too.

The Web Is Dead. Long Live the Internet?

Since the time of Alvin Toffler, there have always been futurists who predict the paradigm shifts of technology and society. Recently, Chris Anderson (author of the Long Tail), challenged conventional wisdom of the web, arguing in the Wired article, The Web is Dead. Long Live the Internet, that the web will become obsolete as it is replaced by newer technologies, namely mobiles such as the iPhone App.

1. Web is a shared memory -- We shouldn't see it as a technology, but more of an experience. Arguing for the death of the web is akin to record is dead, long live the cassette. It's rather shortsighted to view one format as the be all of anything. - and I don't think the app is the answer. It's the music that we're after, not the format.

2. Data is the Web - Anderson seems to suggest that the mobile is the is the way to go. Unless phone and internet companies are willing to lower the costs and expand to unlimited bandwidth, most people are still going to have to rely on the web to surf and to download. The web is more than just an "application." It's the circulation system that allows for exchange of information to happen.

3. Ubiquity of the Web Experience - If Anderson is to suggest that the web is dead in the sense that users no longer need to sit at their desks in order to enjoy the web experience, then it's a foregone conclusion. We already are mobile with laptops and similar social devices. Web 3.0 promises to open up for a ubiquitous experience in which the web is that underlying layer of technology that ties physical real world objects together into an 'internet of things'. If anything the web will be more important than ever in this development. Certainly Anderson makes strong points about the new directions that web has taken us; but for us to claim its demise and irrelevance is bit of a stretch!