Price of Admission, although published in 2006, still rings true in academia today. In an age when tuition fees have continued to ballooned to the point that it has overpriced even the most middle class of students. It has become a luxurious business. Journalist Daniel Golden's Price of Admission offers much thought provoking. Many colleges have developed special backchannel routes to admissions for the rich. Harvard even has what is infamously known as the "Z-list" for “late admissions” which receive the golden preferential treatment. Of course, universities don't like to admit this, attested to by the numerous "no comments" and "would not responds" during Golden's research. What are the five categories of that is currently soiling the reputation of academia? The Wealthy - Money talks. The so-called prestigious universities justify favoring children of alumni and prospective donors on the grounds that tuition doesn't cover the entire cost of education. Of course, Ivy League institutions reason that private gifts subsidize scholarships, faculty salaries and other needs. In fact, Golden reports that a recent study of legacies at one elite university found that as a group they are more likely than their classmates to be white, Protestant, and have attended prep schools. It's known as development preference -- students recommended by the fundraising office, because their non-alumni parents or relatives are considered in a position to help the institution with money or visibility. These parents may be corporate tycoons, Hollywood celebrities, or politicians in a position to provide earmarked funding. The offspring, however, often arrive with less than peak credentials. Harvard even informally has a name for these preferential applicants: the "Z-list."
The Famous - Celebrities and the children of celebrities enhance an institution's visibility. Brown University chose a different strategy, instead targeting the children of the famous instead of the merely rich, such as Danny DeVito, Kevin Costner, and Hollywood Michael Ovitz are all now happy alumni parents. Senate Majority Leader Bill Frist saw his son go to Princeton, his alma mater, despite less-than-stellar credentials at the exclusive St. Albans School. Daniel Golden entertainingly regales us with tales of Hollywood insiders who get the red carpet treatment from the Ivy Leagues, such as mogul Michael Ovitz who wanted to enroll in 1999 and still inexplicably got accepted when Brown admissions officers found the academic record of the younger Ovitz not close to what would be appropriate for an offer of admission. Pressured to admit him anyway, top administrators looked the other way as the abilities of the elder Ovitz – to host receptions for Brown administrators to raise money, to bring movie stars to campus, and presumably to help build Brown’s endowment - were far too much to pass up. Brown Ovitz’s son was admitted under "special status," but eventually left but Ovitz’s daughter took the torch and entered Brown. For all that work, Ovitz reciprocated and arranged campus appearance with Hollywood A-lister Dustin Hoffman, and subsequently hosted a reception at Ovitz’s Brentwood mansion.
"The Legacies" - Nearly all selective private schools, and many public universities, give an admissions edge to legacies, largely to facilitate alumni giving. At most top schools, legacies comprise a large part of the student composition and are accepted at two or three times the rate of other applicants. Some universities accept nearly half of alumni children who apply. How skewed are the numbers? As journalist Max Nisen reports, Harvard's legacy admissions rate hovers around 30% when its overall admissions rate is 5.8%. For Princeton's class of 2015, 33% of legacy applicants were admitted where the overall admissions rate for that class was 8.5%. Yale reveals that it admits 20 to 25% of legacy applicants while it only admitted 6.7% overall.
Athletes - Although we might believe that team sports on television reflect the diversity of university campuses, we don't realize that colleges often give admissions breaks to athletes in many prep-school sports that ordinary American kids never have a chance to play: crew, horseback riding, sailing, squash, polo, the list goes on. It essentially comes down to money again, as colleges give preferential treatment toward athletes from these "rich sports" to attract wealthy donors who rowed crew or played squash themselves, want their alma mater to have a winning team, and are eager to pay for the boathouse or the polo ponies. As such, we are already seeing colleges fund blueblood sports like crew and equestrian events while eliminating men’s teams in "working-class" sports like wrestling and track and field.
Faculty Brats - The admissions break is a side-effect of the tuition subsidy most colleges give to not only the children of faculty, but all types of employees, including secretaries and janitors. The history of the tuition benefit harks back to a time when colleges needed to offer such perks to attract candidates to lowly paid campus jobs. But times have changed as the benefits offered in higher education are now seen as generous when compared with those in other major industries, which cut back during the recession.
Whereas universities are lax in criteria for some, it's almost exclusive to others. Hiding behind the guise of affirmative action, some institutions narrow its preferences to particular ethnicities. "Asians" in the US do not qualify for affirmative action, which colleges generally limit to underrepresented minorities such as blacks, Hispanics and Native Americans. Families that cannot afford to donate to a university must have exemplary scores and grades - and often even such criteria is not enough for admissions to the more prestigious institutions. Instead subjective factors, such as artistic talent and leadership ability which lead to the rejection of countless valedictorians and students with perfect SAT scores.
Ironically, Daniel Golden himself is from the very institution he seeks to expose - though from a different generation. Golden was a product of the SAT generation, and was one of the thousands of bright, middle-class public high school students who were able to attend a elite college at least partly because the test helped extend the vision and reach of the Ivy Leagues beyond a cluster of old-boy prep schools.
As a product of a Canadian university, I'm fortunate that there is still a sense of egalitarianism. Corporatization is slowly seeping into the system, but we still have some time before the resistance becomes futile. It's said that the relatively level playing field among Canadian universities is one reason why Canada has the largest proportion of university graduates among G7 countries and the highest percentage of university graduates in the workforce. It attracts talent from around the world to relocate to Canada. But how long before we go the Ivy route? I feel privileged to be among the elite.
. For 16 years he’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and have spoken at conferences, colleges, companies and even churches. Probably better known as the humorist who wrote 
, Acuff has a witty and sharp intellect for being able to synthesize complex ideas into a highly engaging and fun read. In my recent foray into Quitter, I realized that I stumbled across another great read - one that situates the current wave of literature around self-improvement and self-publishing guides. 
The other book worth looking at is 
. Patrick Tucker, Editor of Futurologist, offers a stunning yet disturbing look into how computer-aided forecasting using big data is positioned for rapid growth over the next decade. The rise of big data will enable us to predict not only events like earthquakes or epidemics, but also individual human behaviors. We already live in such a world when we run a Google search and our results are often personalized without our even knowing it. In the future, an app on your phone knows you're getting married before you do. Your friends' tweets can help data scientists predict your location with astounding accuracy, even if you don't use Twitter. Soon, we'll be able to know how many kids in a kindergarten class will catch a cold once the first one gets sick. This is a hauntingly beautiful gaze into what the future of big data will mean for everyone's future. 
popularized the way in how we understand the influence of highly improbable and unpredictable events that have massive impact, concisely chiseled for a non-academic readership. 
The book focuses on the extreme impact of certain kinds of rare and unpredictable events (called 
takes us (and big data) on a whirlwind tour of the subject disciplines, and introduces us to the notion of a new term called predictive analytics, which encompasses a variety of statistical techniques from modeling, machine learning, and data mining that analyze current and historical facts to make predictions about future, or otherwise unknown, events. For instance, it delves into the relatively new idea of "persuasion modeling," which predicts influence in order to do influence. Barack Obama's campaign used it to influence voters in the 2012 presidential election; marketing uses it to more adeptly persuade customers; and medicine uses it to better select per-patient treatments.