The Clash of Applegoo

It's really amazing to see the all out war between once former friends.  It's always sad to see how allies can disintegrate into enemies.  That's business, I suppose.  Just before Apple founder Steve Job's passing in 2011, he had realized the impending penetration of the mobile market by his once trusted friends at Google. The once deposed giant of mobiles Apple is now being dethroned by the new rivals Google, and the war is just heating up with the onslaught of lawsuits thrown at competitors by Apple. And vice-versa.

What's incredible is that Apple's victory lawsuit has produced even more dissatisfaction between the two frenemies.  While Samsung is livid that it had lost the case, Apple feels the compensation is insufficient.  What's the source of all this enmity?  Really it stems back to Apple's oligopolistic needs to squeeze out Google (partners of Samsung).  Where Apple once focused on building sleekly designed, Web-enabled devices, Google the benevolent search engine specialized indexed and delivered the Web’s billions of pages to users. The lines are now blurred -- Google (Android) is moving increasingly into the information communications industry and Apple (iPhone) is doing the same in moving into the realms of operating systems. It's hard to differentiate the two -- it will only continue to get fuzzier.   Until the digital world aligns itself, the lawsuits will continue.    In any profession, duplication usually means change is to come.   In the meantime, iPhone 5 has been released.  But looking at the two companies, there seems to be not much differentiation between the two.  Here's a look:

App Store vs. Google Play

Apple’s Siri vs. Google Now

Apple Maps vs. Google Map

Apple Passbook vs. Google Wallet

iCloud vs. Google Drive