Friday, February 03, 2012

Demise of Tradition?

“I’m not interested in selling a bowl. That’s not the business I’m going to be in,” Heather Reisman told the Globe and Mail in November. “I am interested in creating an experience around the table for the customer.” As MacLean's article recently argues, that Indigo Chapters “experience” paradoxically relies on the cultural patina of books—and their ability to provide product adjacencies, especially around cookbooks and children’s books, two categories predicted to defy digitization. As the article asserts,
"The new product mix is wisely skewed to women, the primary book buyers, and exudes comfort, warmth and well-being: teapots, wine decanters, yoga socks, lavender-camomile bubble bath, pretty notepaper and $28 olive oil."
What's happened to the Blockbusters (or Rogers Video, in Canada) is slowly happening to bookstores.   What's happening to Virgin Records and HMV is slowly happening to bookstores.   The method for how one purchases CD's and DVD's has been completely transformed; the way for how consumers borrow a movie is also completely reversed.    Venerable old Yellow Pages which for decades has been the point of destination when it came to finding names and businesses has also lost its market.  People have moved away from the product experience to the "digital experience," and it's really interesting seeing the dramatic change in the way publishing, bookstores, and libraries are transitioning.

In a way, these three businesses - publishing, book selling, and librarianship - have been the last to be revolutionized by the digital world although the tensions are there and the changes are coming swiftly.  With all these changes in business, it is fair to say that it seems libraries and publishing have been the late in the game to be hit with changes.  Two reports indicate more changes to come with print.  The bookstore model has been altered with less demand for books: but how will publishing and libraries fare?

In a recent study released by the Education Advisory Board, Redeļ¬ning the Academic Library: Managing the Migration to Digital Information Services, it proposes for wholesale changes to how academic libraries are run: workflow efficiency, relationships with journal publishers, patron-driven acquisitions model, repurposing library spaces, and organizational cultures.   In a report prepared for the Association of Canadian Publishers called The Impact of Digitization on the Book Industry, proposes that Canadian publishers should brace themselves in digital rights management, copyright, and e-books.   Is this the death of the book?   (A popular question nowadays). 

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