While Twitter is often regarded as an information network for distributing and exchanging information, in China, users rarely surf the net for information. The Web in China is not a Tool for people’s daily life, but rather a venue for entertainment and relaxation. Not surprisingly, blogging is also viewed in such a way.
Digu is such an example of how microblogging works in China. Digo, a microblogging service from Shenzhen is designed in such a way that it is deliberately entertainment-centric. It's even got a Celebrities’ Digu channel where users can follow 62 Chinese celebrities. What does this mean for us out here in the West? Nothing, we just twitter along. But we must be aware that despite the global Web 2.0 phenomenon, we are still geographically silos in language and culture. We might be information-rich, but we are not pluralistic in knowledge as we may think. Information professionals beware!